L'tur Tourismus: SUNTAN CALENDAR

Credits & Description:

Category: Calendars

Advertiser: L´TUR TOURISMUS

Product/Service: TRAVEL PROVIDER

Agency: JUNG von MATT

Date of First Appearance: Dec 1 2010

Entrant Company: JUNG von MATT, Hamburg, GERMANY

Executive Creative Director: Wolf Heumann (Jung von Matt AG)

Creative Director/Copywriter: Peter Kirchhoff (Jung von Matt AG)

Art Direction: Kay Potthoff (Jung von Matt AG)

Graphic Design/Idea: Benjamin Wild (Jung von Matt AG)

Agency Producer: Philipp Wenhold (Jung von Matt AG)

Account Supervisor: Joerg-Peter Dressel (Jung von Matt AG)

Account Manager: Sarah Moser (Jung von Matt AG)

Media placement: Calendar - Direct Mailing For Business Associates - 01.12.2010



Describe the brief from the client

A low-priced, attention-grabbing winter holiday gift for the clients and business leads of L’TUR, Europe’s premium last-minute travel booking provider.





Describe the challenges and key objectives

Not only to thank clients and business associates for a successful past year, but also to inspire them to travel.





Describe how you arrived at the final design

The Advent calendar is a flat cardboard box, usually printed with a seasonal motif. It contains 24 small pieces of chocolate molded in the shape of Santa Claus, reindeers, etc. The cardboard is perforated in 24 places so that a flap can be peeled sideways like a tiny “door”, revealing the piece of chocolate behind. Children (and some adults) get to open one of the doors each day for the 24 days before Christmas. Advent calendars are an indispensable and ubiquitous part of the German pre-Christmas ritual, comparable to buying a Christmas tree in the US.



Give some indication of how successful the outcome was in the market

Business associates, in particular, virtually tripped over their own feet in the rush to get one of the calendars from L’TUR. The stock of 10,000 printed calendars was gone within just a few short days.