Maharashtra Dyslexia Association Design & Branding The Dancing Letters, 4 by McCann Erickson Mumbai
Maharashtra Dyslexia Association: The Dancing Letters, 4
Awards:
| One Show 2017 | ||
|---|---|---|
| Print & Outdoor | Promotional / Collateral: Promotional Items - Single Or Campaign | Merit |
| Design | Craft: Art Direction - Single Or Series | Merit |
| Design | Editorial: Book Layout Design | Bronze |
| Design | Promotional: Booklets, Brochures, & Product Catalogues | Merit |
| D&AD 2017 | ||
| Book Design | Children_s & Young Adult Books | Wood Pencil |
| D&AD Impact 2017 | ||
| Education | - | Wood Pencil |
Credits & Description:
Nomination: Book Design
Category: Children_s & Young Adult Books
Award: Wood Pencil
Agency: Mccann World Group, Mumbai
Client: Maharashtra Dyslexia Association
Executive Chairman & Regional Ed Ap: Prasoon Joshi
National Creative Director: Pradyumna Chauhan
Executive Creative Director: Subramani Ramachandran
Retoucher: Nitin Sawant
Agency Producer: Robert Joseph
Art Director: Pranav Bhide
Art Director: Apurva Muranjan
Designer: Pranav Bhide
Creative Director: Sharmad Khambekar
Copywriter: Archit Gadiyar
Copywriter: Aakar Jain
Artworker: Nagesh Mithbowkar
Description
The book that helps dyslexic kids read books.
Maharashtra Dyslexia Association handed out 'The Dancing Letters’ book to dyslexic kids, their parents and teachers. Created to reinvent the way of teaching a dyslexic kid, the book uses fun and interactive typography to showcase the predicament as well as the solution.
The Dancing Letters book was introduced in 2 centers in Maharashtra, where it has helped many dyslexic kids read better, educated parents and teachers about the common mistakes made by a dyslexic mind. Now the book is being taken to 52 more centers across India.