Malaysian Nature Society: MNS - DESPERATE ANIMALS

Credits & Description:

Advertiser: MALAYSIAN NATURE SOCIETY
Agency: M&C SAATCHI MALAYSIA
Category: Foods
Illustrator: Cue Art
Retoucher: Cy (Studio 31)
Photographer: Brandon Wong (Studio 31)
Client Service: Diyana Abbas (M/C Saatchi (M) Sdn Bhd)
Executive Creative Director: Henry Yap (M/C Saatchi (M) Sdn Bhd)
Designer: Joseph Bong (M/C Saatchi (M) Sdn Bhd)
Creative Director: Kenneth Lim (M/C Saatchi (M) Sdn Bhd)
Copywriter: Stephanie Tan (M/C Saatchi (M) Sdn Bhd)
Producer: Sebastian Ng (M/C Saatchi (M) Sdn Bhd)
Art Director: Jospeh Bong (M/C Saatchi (M) Sdn Bhd)
Copywriter: Kenneth Lim (M/C Saatchi (M) Sdn Bhd)
Group Creative Director: Marzuki Maani (M/C Saatchi (M) Sdn Bhd)
Producer: Toh Tee Yii (M/C Saatchi (M) Sdn Bhd)

Outcome
The simple and stark message hit a nerve. MNS saw a marked increase in calls, donations and volunteers from the moment the ongoing campaign began.

Client Brief Or Objective
MNS needed to create awareness for endangered species in the Malaysian forests in clear, yet impactful way.

Implementation
We created a direct mail insert within the MNS newsletter that literally highlights the issue with a simple message “The more we take, the less they have.”

Brief Explanation
Large scale deforestation is endangering wildlife habitats. We needed to raise awareness and get more people involved in conservation efforts with the Malaysian Nature Society (MNS).