Mapfre: 47 FLOORS

Credits & Description:

Type of entry: Graphic Design & Design Crafts

Category: Advertising Typography

Advertiser: MAPFRE INSURANCE

Product/Service: INSURANCE

Agency: QG PROPAGANDA São Paulo, BRAZIL

Art Buyer: Aurélie Lubot ()

Illustrator: Mario Hugo (Monsieur L'agent)

Copywriter: Steve Nicholls ()

Art Director: Marjorie Vardo ()

Account Manager: Carlos Lima (Qg Propaganda)

Art Buyer: Alexandre Oliveira (Qg Propaganda)

Art Director: Camila Sayuri Miyamura (Qg Propaganda)

Copywriter: Americo Vizer (Qg Propaganda)

Creative Director: Marcello "droopy" Almeida (Qg Propaganda)

Worldwide Creative Director: Erik Vervroegen ()

Brief Explanation

Insurance sounds like a boring subject for most of people. So we wanted to reach them by surprising them. Our objective was to make them realize that anything can happen, consequently make them see how important it is to have an insurance.

Describe the brief from the client

To make people realize the importance of being covered by an insurance.

Design Process

We are telling real facts at the campaign. Each title is a shocking and unexpected short story.

We wanted the layouts to be the same. Wich layout a unique and unexpected story.

Results

Insurance comunication in Brazil usually all look alike. We really stood out with this campaign.

And it was great to add value to the brand.