McDonald's: The Burger Report

Credits & Description:

Advertiser: McDONALD´S GERMANY
Agency: LEO BURNETT FRANKFURT, THJNK
Geo: Germany, Germany
Creative Director: Alexander Müsgens (THJNK)
Account Manager: Alexander Wieland (Leo´s Thjnk Tank)
Chief Creative Officer: Andreas Pauli (Leo Burnett Frankfurt)
Account Director: Axel Käser (Leo Burnett Frankfurt)
Composer: Benedikt Siegler (suedlich-t)
Agency Producer: Christiane Seifert (Freelancer)
Art Director: Dimitrios Arampatzioglou (Leo´s Thjnk Tank)
Sound Studio: Exit-Studios (Exit-Studios)
Creative Director: Max Biedermann (THJNK)
Motion Graphic: suedlich-t (suedlich-t)
Chief Creative Officer: Armin Jochum (THJNK)
Printing: Color Gruppe (Color Gruppe)
Copywriter: Daniel Gassner (Leo´s Thjnk Tank)
Sound Mixer: Klaus Lesoine (Exit-Studios)
Creative Director: Alexander Müsgens (THJNK)
Account Manager: Alexander Wieland (Leo´s Thjnk Tank)
Chief Creative Officer: Andreas Pauli (Leo Burnett Frankfurt)
Account Director: Axel Käser (Leo Burnett Frankfurt)
Composer: Benedikt Siegler (suedlich-t)
Agency Producer: Christiane Seifert (Freelancer)
Art Director: Dimitrios Arampatzioglou (Leo´s Thjnk Tank)
Sound Studio: Exit-Studios (Exit-Studios)
Creative Director: Max Biedermann (THJNK)
Motion Graphic: suedlich-t (suedlich-t)
Chief Creative Officer: Armin Jochum (THJNK)
Printing: Color Gruppe (Color Gruppe)
Copywriter: Daniel Gassner (Leo´s Thjnk Tank)
Sound Mixer: Klaus Lesoine (Exit-Studios)
We incorporated the most important information from our CR Report with the one thing our partners are interested in: our burgers. After all, these core products make up the foundation of each individual franchisee’s income. In addition, we literally divided the report’s key data into portions in a truly innovative way: the McDonald’s Burger Report.
We presented the CR Report in easy-to-understand bar charts, which were also minimalistic representation of the restaurant’s most successful burgers.