Client: Metallica
Agency: Turner Duckworth
The legendary band not only changed things up in the studio for its latest album Death Magnetic, putting Rick Rubin behind the boards, but also entrusted its logo and brand packaging design to award-winning shop Turner Duckworth. The results so far? The album, released on September 12, sold 500,000 copies in its first three days and gave the band its fifth consecutive number one chart debut.