Metro Design & Branding, Case study ONE CHILD'S TOY, ANOTHER CHILD'S PAIN by Grey Singapore

The Design & Branding titled ONE CHILD'S TOY, ANOTHER CHILD'S PAIN was done by Grey Singapore advertising agency for Metro in Singapore. It was released in Oct 2013.

Metro: ONE CHILD'S TOY, ANOTHER CHILD'S PAIN

Brand
Released
October 2013
Posted
October 2013
Market
Industry
Chief Creative Officer
Copywriter
Art Director
Designer
Art Director
Photographer
Photographer

Awards:

Asia Pacific Advertising Festival (AdFest) 2014
DESIGN LOTUSPOINT OF SALE: SMALL SCALEBRONZE

Credits & Description:

SUB CATEGORY : POINT OF SALE: SMALL SCALE
COMPANY ENTERING : GREY GROUP SINGAPORE, SINGAPORE
ENTRY TITLE : ONE CHILD'S TOY, ANOTHER CHILD'S PAIN
BRAND : METRO FOR CHILDREN
ADVERTISER : METRO PTE LTD
DESIGN/ADVERTISING AGENCY : GREY GROUP SINGAPORE, SINGAPORE
CHIEF CREATIVE OFFICER : ALI SHABAZ
COPYWRITER : DUNSTAN LEE
ART DIRECTOR : DENG YINGZHI/TAN ZI WEI
AGENCY PRODUCER : SANDRA ONG/ISKANDAR ABDUL KADER
ACCOUNT EXECUTIVE : LINDA AVRIANI
ACCOUNT MANAGER : PENELOPE WETHERILL
PHOTOGRAPHER : BOBBY AGUILA/ADRIAN KOH
HEAD OF ART : TAN GIAP HOW
DESIGNER : DENG YINGZHI
RETOUCHER : FEDINANDUS OEN
PRODUCTION PRODUCER : BOBBY KOH