ANDY Awards 2020 | ||
---|---|---|
Reset | - | Gold |
Bravery | - | Gold |
ADC Awards 2020 | ||
Advertising | Design for Good | Gold Cube |
Advertising | Innovation | Gold Cube |
Integrated | Design for Good | Designism |
Integrated | Innovation | Best of Discipline |
Integrated | Innovation | Gold Cube |
Clio Awards 2019 | ||
Public Relations | Cause Related | Shortlist |
Film | 31 seconds to 60 seconds | Shortlist |
Branded Entertainment | Film - Unscripted | Silver |
Design | Product Design | Gold |
Public Relations | Product Launch | Bronze |
Innovation | Product Innovation | Grand |
Client: Microsoft
Agency: McCann
Advertising Agency: McCann, New York, USA
Chief Creative Officer: Sean Bryan
EVP, Executive Creative Director: Shayne Millington
EVP, Executive Creative Director: David Banta
Associate Creative Director: Martha West
Associate Creative Director: Will Montgomery
Senior Art Director: Julie Koong
Senior Copywriter: David Cappolino
EVP, Executive Account Director: Tina Galley
SVP, Group Account Director: Rosemary Calderone
Account Director: Pat Six
Account Supervisor: Kyle Ross
EVP, Global Chief Communications Officer: Jeremy Miller
SVP, Head of Integrated Production: Carolyn Johnson
Producer: Rebecca Magner
SVP, Director of Project Management: Stella Warkman
Music Producer: Dan Gross
Music Business Manager: Sam Belkin
SVP, Executive Music Producer: Eric David Johnson
Director: Bryan Buckley
CCO/COE/Co-Composer: Joel Simon
Country: United States
Published: April 2020
Synopsis:
When technology empowers each of us, it empowers all of us. This Super Bowl, follow the inspirational story of passionate young gamers rising to the top of their game with a little help from their friends, family and the Xbox Adaptive Controller. The story illustrates Microsoft's commitment to building accessible technology that levels the playing field and creates opportunity for all of us.