Microsoft: OFFICE ANYWHERE

Credits & Description:

Advertiser: MICROSOFT
Agency: WOLFF OLINS
Category: Consumer Products
Designer: Calvin Waterman (Wolff Olins)
Head Of Account Management: Erica Garvey (Wolff Olins)
Executive Creative Director: Todd Simmons (Wolff Olins)
Creative Director: Mike Abbink (Wolff Olins)
Senior Account Manager: Rebecca Thomas (Wolff Olins)

Implementation
As a suite of products and services, and a brand that’s behind you all the way, Office is positioned to remain the most responsive to our constant need to GO and DO, from anywhere, on any device, with anyone.“Verb,” our new creative platform, uses active verbs that simply and strongly reinforce great functional features that catalyze even more impressive outcomes. Emphasizing the processes and products that people achieve with Office—the ultimate by-products of the products themselves—these active verbs bring consistency and confidence to communications meant to provoke you to go and do whatever, wherever your ambitions may lead to.

Brief Explanation
Office is used by Fortune 500 companies and fifth graders alike. Whether you’re writing a Pulitzer Prize-winning novel, giving world-changing political and financial presentations, tackling school projects, tweaking resumes, balancing finances, visualizing data, managing inventories or designing your wedding invitation. Everything we do is personal. And productivity is a necessity. The new creative platform needed to elevate the do-ers more than ever before—to reflect the ever-expanding range of individuals and ambitions that Office has always aimed to empower, with the continual expansion of how and where they are enabled do so.

Outcome
The newest iteration of Microsoft Office is everywhere and for everyone. Pre-sales revenue alone for Office 2013 amounted to $788m.

Client Brief Or Objective
The brief was built around two primary insights: 1. Your office is wherever you are, which is virtually anywhere at any given time. 2. Office is for making things (of all sorts) from the mundane to the monumental. The brand needed an identifiable creative platform to signal a new leap forward for Office and for Microsoft—designed to be both iconic and evolutionary as Office’s cloud-based platform offers more continuous and iterative product releases more often.