JA Minds: JA Minds, 3

Credits & Description:

JA stands for Japan Agricultural Cooperatives, the nation’s largest cooperative in its category; JA Minds is an agricultural union responsible for the Tama district in Tokyo. JA was struggling with the reality that people viewed it as somewhat conservative, and it had difficulty communicating the distinctive services it had to offer. Our solution was a new visual identity incorporating pictograms, which could demonstrate the diversity of its business as well as build affinity among a wide audience, including children, senior citizens and those engaging with agriculture

Client: Minds Agricultural cooperative

Designer Shogo Kishino Nozomi Tagami

Art Director Shogo Kishino

Photographer Shingo Fujimoto

Illustrator Ichio Otsuka

Design Agency 6D-K

Brand Director Yasuhiro Kondo