Jaringan Advokasi Tambang: A GIFT OF INNOCENCE FOR MR. PRESIDENT

Credits & Description:

Advertiser: JARINGAN ADVOKASI TAMBANG (MINING ADVOCACY NETWORK)
Agency: GREY INDONESIA
Category: Promotional Item Design
Advertising campaign: A GIFT OF INNOCENCE FOR MR. PRESIDENT
Copywriter: Adyasa Devindra (Grey Group Indonesia)
Creative: Dody Wip (Freelancer)
Copywriter: Galih Dion Prayoga (Grey Group Indonesia)
Junior Graphic Designer: Ekariana F Irawan (Grey Group Indonesia)
Senior Art Director: Berry Dawanas (Grey Group Indonesia)
Senior Art Director: Ogi Prayoga (Grey Group Indonesia)
Copywriter: Randy Rinaldi (Grey Group Indonesia)
Executive Creative Director: Randy Rinaldi (Grey Group Indonesia)
Studio Artist: Budi Tattoo Santosa (Grey Group Indonesia)
Head Of Studio: Sugiono Yopie (Grey Group Indonesia)

Brief Explanation
The objectivesResolve the problems faced by the victims of the Mudflow in Porong Sidoarjo, East Java, through the authority of President Susilo Bambang Yudhoyono, before the approaching end of his presidential term.The challengeHow can we urge the President to take firm measures in resolving the problems of the Mudflow victims in Sidoarjo, that has been dragging on in uncertainty for the past 7 years.

Client Brief Or Objective
Resolve the problems faced by the victims of the Mudflow in Porong, Sidoarjo, East Java, through the authority of President Susilo Bambang Yudhoyono, before the approaching end of his presidential term.

Implementation
Create a newsworthy story about innocence, of these school Porong Sidoarjo children crafting a bust statue gift made of mud for the President Susilo Bambang Yudhoyono (SBY), and personally delivering it to the Presidential Palace, 462 miles away from their home.The school children, clearly victims of the Sidoarjo Mudflow, shaped the bust statue with their own hands, made from the same mud that has plagued them for the past 7 years, under the guidance of one of their teachers.

Outcome
The visit of the Porong, Sidoarjo school children to the Presidential Palace to deliver a bust statue gift made of mud for the President became BIG headline news in various mass media, and at the same time creating a persuasive pressure for the President to resolve the problem at hand.People talked about that bust statue of President Susilo Bambang Yudhoyono made by the children from the mud of the Sidoarjo Mudflow through all media, and its picture is extensively shared through social media and instant messaging, commenting on its likeness and details.