Monoprix Design & Branding, Case study "Not Your Everyday Everyday" by Havas Worldwide Paris

"Not Your Everyday Everyday"
The Design & Branding titled "Not Your Everyday Everyday" was done by Havas Worldwide Paris advertising agency for subbrand: Monoprix (brand: Monoprix) in France. It was released in Feb 2011.
Advertising campaign for Monoprix

Monoprix: "Not Your Everyday Everyday"

Brand
Monoprix  (Monoprix)
Media
Design & Branding, Case study
Released
February 2011
Posted
February 2011
Market
France
Industry
Department Stores & Shopping Malls
Agency
Havas Worldwide Paris
Art Director
Jean-Michel Alirol
Creative Director
Florence Bellisson
Copywriter
Dominique Marchand
Account Supervisor
Aurélie Fossoux
Account Supervisor
Anne-Cécile Galloy
Designer
Arnaud Deroudillhe
Designer
Cléo Charuet

Awards:

Eurobest 2011
IntegratedIntegratedBronze
Effie France 2011
Distribution-Argent

Credits & Description:

Agency: Havas City Paris
City: Paris
Advertiser: Monoprix
Brand Name: Monoprix
Business Sector: Department Stores, Supermarkets
Country of Production: France
Type: Packaging, Branding & Design
Creative Director: Florence Bellisson
Art Director: Jean-Michel Alirol
Art Supervisor: Pierre Boutin
Copywriter: Dominique Marchand
Account Supervisor: Anne-Cécile Galloy, Aurelie Fossoux
Designer: Cléo Charuet, Arnaud Deroudillhe