MOPI SCHOOL: RECYCLING BACKPACK

Credits & Description:

Category: Public Spaces

Advertiser: MOPI

Product/Service: PRIVATE SCHOOL

Agency: DIALOGO DESIGN

Date of First Appearance: Jan 10 2011

Entrant Company: DIALOGO DESIGN, Rio De Janeiro, BRAZIL

Creative Director/Designer: Ricardo Saint-Clair (Dialogo Design)

Creative Director/Designer: Rodrigo Westin (Dialogo Design)

Trainee: Leticia Rodrigues (Dialogo Design)

Media placement: Recycling Backpack Bins - School's Campuses - 10 January 2011



Describe the brief from the client

Mopi is a Brazilian private school with a contemporary approach to education. In the last 10 years, sustainability, social inclusion, and innovation have been taught alongside traditional disciplines, like maths, biology and foreign languages.



Describe the challenges and key objectives

Demonstrate that the school’s commitment to sustainability is not merely academic. The parents and general public should perceive that education is mainly about responsibility, duty, and realisation. The attitudes and beliefs of Mopi’s students are a testimony of that.



Describe how you arrived at the final design

Using fibreglass and fabric, we produced several recycling trash bins in the shape of school backpacks. The question “What is the solution for garbage?” brings the slogan: “Mopi. The answers start at school.” The material collected during the week is used by students to create pieces of art.



Give some indication of how successful the outcome was in the market

Later on, their work is auctioned for parents, and the money raised is donated to sustainable programs. We had a large media coverage in local newspapers, and prospect parents have also asked to participate in the school's auctions.