MTV: MTV EMA 2012

Credits & Description:

Advertiser: VIACOM INTERNATIONAL MEDIA NETWORKS
Agency: VIMN MTV WORLD DESIGN STUDIO MILAN
Category: Title sequences
Advertising campaign: MTV EMA 2012
Artists: Christian Zschunke (SEHSUCHT Berlin)
Producer: Cristina Mazzocca (VIMN Mtv World Design Studio Milan)
Senior Designer: Giorgio Schwarz (VIMN Mtv World Design Studio Milan)
Music: Nikolai Von Sallwitz (SEHSUCHT Berlin)
Director: Mate Steinforth (SEHSUCHT Berlin)
Associate Creative Director: Anna Caregnato (VIMN Mtv World Design Studio Milan)
Art Directors: Carlos Carrasco (VIMN Mtv World Design Studio Milan)
Producers: Christian Jacks (SEHSUCHT Berlin)
Producers: Christina Geller (SEHSUCHT Berlin)
Creative Director: Roberto Bagatti (VIMN Mtv World Design Studio Milan)
Coordinator: Beatrice Cardile (VIMN Mtv World Design Studio Milan)
Artists: David Weidemann (SEHSUCHT Berlin)
Artists: Florian Panzer (SEHSUCHT Berlin)
Artists: Helge Kiehl (SEHSUCHT Berlin)
Art Directors: James Walpole (VIMN Mtv World Design Studio Milan)
Artists: Remo Gambacciani (SEHSUCHT Berlin)

Client Brief Or Objective
The MTV EMAs are one of the world’s most high-profile and established music award shows. The event is broadcast annually to a potential worldwide audience of over 500m: a live TV show, full service website, mobile application, and a marketing campaign that touches just about every type of media.

Implementation
The concept behind this year's title sequence was the musical journey performers and fans take to get to the award show. From the song writing, to the hype, to the live performance!This was represented by a 3D Zoetrope, with multiple layers visualising the frenetic process.

Brief Explanation
‘Made of Music’: Music is at the ‘heart’ of the Europe Music Awards and this year we are literally opening ourselves up to show off our ‘insides’.