Museum Of Contemporary Art (Moca) Design & Branding Grayson Perry My Pretty Little Art Career, 1 by Museum of Contemporary Art

Grayson Perry My Pretty Little Art Career, 1
The Design & Branding titled Grayson Perry My Pretty Little Art Career, 1 was done by Museum of Contemporary Art advertising agency for Museum Of Contemporary Art (Moca) in Australia. It was released in Jan 2016.

Museum Of Contemporary Art (Moca): Grayson Perry My Pretty Little Art Career, 1

Awards:

D&AD Awards, 2016
Book DesignCulture, Art & Design BooksWood Pencil

Credits & Description:

Agency: Museum of Contemporary Art Australia
Client: Museum of Contemporary Art Australia
Designer: Claire Orrell
Design: Museum of Contemporary Art Australia
This book accompanied artist Grayson Perry’s solo show at the Museum of Contemporary Art Australia. MCA Graphic Design Manager Claire Orrell based the concept on the multiple layers of Grayson’s practice and personality. Scalloped edges, inspired by his layers of petticoats and recurring shapes in his work, reveal details of artwork beneath. Foil stamps nod to ceramic lustre. The use of both contemporary and more traditional crafted fonts echoes his modern take on traditional mediums. Three contrasting colours are set against each other to give an irreverent edge, reminiscent of his character.