Neymar JR: NJR

Credits & Description:

Advertiser: NEYMAR JR
Agency: LODUCCA
Category: Design Typography
Advertising campaign: NJR
Media Director: Adriana Favaro (Loducca)
Account Executive: Guilherme Palma (Loducca)
Creative Director: Guga Ketzer (Loducca)
Graphic Design: Gustavo De Lacerda (Loducca)
Account Director: Marcelo Marques (Loducca)
Account Supervisor: Rafaela Petita (Loducca)
Account Manager: Ticiana Gomes (Loducca)
Creative Director: Cássio Moron (Loducca)
Media Vp: Daniel Chalfon (Loducca)
Creative Director: Sergio Mugnaini (Loducca)
Planner Director: Daniel De Tomazo (Loducca)
Creative Director: Fabio Saboya (Loducca)
Planner Vp: Ken Fujioka (Loducca)

Client Brief Or Objective
Neymar Jr. is one of the best players in the world.It is a synonym for football. Also a natural born trademark. Why not create a brand for him?

Outcome
• NJR Brand served for the athlete founded his NGO - Institute Project Neymar Jr - using a variation of the mark Neymar. • Creation of a unique e-commerce platform with licensed products from the player (http://loja.neymaroficial.com)

Implementation
Neymar is #11 for both Brazil and Santos jersey teams. Not bad to discover his logo around a curious serendipity.

Brief Explanation
The biggest challenge was to find a brand that had the same meaning of the player in the field: the number 11.