Nik Huber Guitars: DEMANDING ASSHOLES CAMPAIGN

Credits & Description:

Advertiser: NIK HUBER GUITARS
Agency: OGILVY GERMANY
Category: Corporate Image
Advertising campaign: DEMANDING ASSHOLES CAMPAIGN
Art Director: Asae Tanaka (Ogilvy Germany)
Advertiser´s Supervisor: Clemens Huber (Nik Huber Guitars)
Art Director: Esra Bueyuekdoganay (Ogilvy Germany)
Creative Director: Helmut Meyer (Ogilvy Germany)
Copywriter: Martin Gillan (Ogilvy Germany)
Advertiser´s Supervisor: Nik Huber (Nik Huber Guitars)
Chief Creative Officer: Dr. Stephan Vogel (Ogilvy Germany)
Account Management: Mathias Koehler (Ogilvy Germany)
Photographer: Steven Reeve
Account Management: Eva Hoffmann (Ogilvy Germany)
Post Production: Marco Peridegones
Executive Creative Director: Matthias Storath (Ogilvy Germany)
Art Buying: Valerie Opitz (Ogilvy Germany)

Outcome
Orders of Nik Huber guitars has increased. Awareness of Nik Huber guitars has increased. And online comments and anecdotal evidence within the guitar community suggests guitarists appreciate the joke and admire Nik Huber’s balls!

Implementation
A print campaign in rock guitarist magazines in the USA and UK, that talks directly to our target marget: demanding asshole guitarists.

Client Brief Or Objective
Nik Huber is well known and loved by a select and loyal group of musicians. Our task was to launch Nik Huber’s guitars on the global stage.

Brief Explanation
Rock stars are famously difficult. Difficult to work with, difficult to work for, difficult to manage and difficult to please. Even with all their wealth, fame and success, nothing is ever good enough for them. Except for one thing: Nik Huber guitars. We turned this insight into a print campaign that claims Nik Huber guitars are so good they can satisfy even the most demanding assholes.