Nike: NIKE FREE BOX

Credits & Description:

Type of entry: Packaging Design
Category: Sustainable Packaging
Advertiser: NIKE URUGUAY
Product/Service: NIKE FREE 5.0
Media: DM
Agency: PUBLICIS IMPETU Montevideo, URUGUAY
Client: NIKE URUGUAY
Product: NIKE FREE 5.0
Entrant: PUBLICIS IMPETU Montevideo, URUGUAY
Type of Entry: Packaging Design
Category: Sustainable Packaging
Entrant Company : PUBLICIS IMPETU Montevideo, URUGUAY
Advertising Agency : PUBLICIS IMPETU Montevideo, URUGUAY
Production Company : METROPOLIS FILMS Montevideo, URUGUAY
Creative Director: Esteban Barreiro (Publicis Impetu)
Creative Director: Mario Taglioretti (Publicis Impetu)
Account Director: María José Caponi (Publicis Impetu)
Account Executive: Mauricio Minchilli (Publicis Impetu)
Account Assistant: Valeria Techera (Publicis Impetu)
Copywriter: Federico Cibils (Publicis Impetu)
Art Director: Diego Besenzoni (Publicis Impetu)
Producer: Betania Corts (Publicis Impetu)
Production Assistant: Reggina Gonzalez (Publicis Impetu)
Worldwide Creative Director: Erik Vervroegen (Publicis Worldwide)
Case Director: Juan Loskin (Metrópolis)
Brief Explanation:
We didn´t have much money and the standards of creativity and quality of Nike are very high.
Describe the brief from the client:
Nike was launching the Nike Free 5.0, the most flexible running shoe in history.
They wanted to develop a special packaging for the first clients of the new product.
Design Process:
We developed a special box, the Nike Free Box. It´s a box that shows perfectly the flexibility of the product.
Results:
The Nike Free Box generated a lot of free buzz. It was tweeted by consumers and athletes several times, complementing the launching campaign of the Nike Free 5.0.