Arco-iris: NO HOMOPHOBIA

Credits & Description:

Type of Entry: Corporate or Brand Identity


Category: Corporate Identity Schemes - Small scale


Title: NO HOMOPHOBIA IDENTITY


Advertiser/Client: ARCO-IRIS


Product/Service: NO HOMOPHOBIA CAMPAIGN


Entrant Company: INDUSTRIA NACIONAL & DIALOGO DESIGN Rio de Janeiro, BRAZIL


Design/Advertising Agency: INDUSTRIA NACIONAL & DIALOGO DESIGN Rio de Janeiro, BRAZIL


Creative Credits


Name Company Position


Ricardo Saint-Clair Industria Nacional/Dialogo Design Creative Director


Bruno Bertani Industria Nacional/Dialogo Design Creative Director


Details


Brief Explanation:


Create a brand campaign against homophobia to be launched at the 13th Gay Parade of Rio de Janeiro, with 800.000 people. It should impact the public opinion deeply, spreading itself all over the country and abroad, through seminars, conferences and self-activism.


Describe the brief from the client:


According to Brazilian researches, 70% of its gay population suffers some sort of discrimination. Every second day a homosexual is killed because of homophobia. Activists, NGOs, and politicians are trying to pass a law to criminalize homophobia and prejudice against sexual orientation.


Description of how you arrived at the final design:


The worldwide known rainbow flag was used to reveal boldly and instantly the violence against homosexuals. A new universal symbol created against homophobia in order to change behaviors and beliefs, engaging people despite any language barrier.


Indication of how successful the outcome was in the market:


The identity spread itself out all over the country and abroad. We had 1.400.000 visits to the website.