Northwest Film Forum: LOCAL SIGHTINGS TYPOGRAPHY

Credits & Description:

Advertiser: NORTHWEST FILM FORUM
Agency: CREATURE
Category: Advertising Typography
Art Director: Clara Mulligan (Creature)
Executive Creative Director: Matt Peterson (Creature)
Executive Creative Director: Jim Haven (Creature)
Account Manager: Kate Ratliffe (Creature)
Print Production: Khari Otto (Creature)
Creative/Art Director: Steve Cullen (Creature)
Print Production: Tom Eibling (Creature)

Implementation
The idea internally is “bring your bravest eyes.” We wanted to use familiar eye associations in hyper energetic ways. The cleverness of the metaphor speaks to the creativity of the films, and the applications speak to the frenetic energy of the festival.

Outcome
We tripled ticket sales (300%+) over last years festival.

Brief Explanation
Classic challenges of no budget, no time, etc. From a communications standpoint all film festivals look the same, images of important looking films, taken seriously, with palms and stars. We wanted to let people know these films would be nothing like that, but still a real treat for the eye.

Client Brief Or Objective
Get people excited about seeing something new.