Category: Food
Media: Design
Brand: Nutella
Agency: Ogilvy
Geo: Italy
Advertising Agency: Ogilvy, Italy
Chief Creative Officers: Paolo Iabichino, Giuseppe Mastromatteo
Group Head of Digital & Business Development: Michael Berger
Client Creative Director: Lavinia Francia
Senior Art Director: Andrea Guzzetti
Account Director: Simone Zanelli
Published: May 2017
Synopsis:
Could Nutella be even more unique? We think so. We think Nutella can be as special and expressive as every single one of its customers. With this objective, Nutella Unica was born-- the first limited edition made by seven million different jars: dozens of patterns, thousands of color combinations, one special algorithm.