O Boticario: PRESS KIT

Credits & Description:

Category: Publications & Business Communications

Advertiser: O BOTICÁRIO

Product/Service: FRAGRANCE

Agency: BRAINBOX STRATEGIC DESIGN

Date of First Appearance: Oct 15 2010

Entrant Company: BRAINBOX STRATEGIC DESIGN, Curitiba, BRAZIL

Head Creative Director: Renato Cavalher

Creative Director: Zeh Rodrigues (Brainbox)

Designer: Jeferson M. Silveira (Brainbox)

Copywriter: André Konell (Brainbox)

Graphic Production: Fausto Meira (Brainbox)

Account Manager: Patrícia Kobren

Account Manager: Fernanda Ribeiro

Media placement: Press Kit - Mailed to journalists - 15 October 2010



Describe the brief from the client

Zaad Amber is a new Boticário men’s fragrance with amber extract. The packaging is directly inspired by this stone’s attributes, such as transparency, colour and shape. These features highlight the perfume’s flask, allowing for light to pass through and ensuring a unique effect.



Describe the challenges and key objectives

To send a press kit to journalists, enhancing the perfume’s features.



Describe how you arrived at the final design

A box designed with a LED system, which is activated when the box is opened. The lights bring life to the flask, enhancing the perfume’s attributes.



Give some indication of how successful the outcome was in the market

52% of the journalists have written articles about the launching, with great remarks in the media. They were so charmed by the gift that they have highlighted not only the perfume, but also the special packaging in their articles.