Оболонь Design & Branding THE POWER OF UNITY by Adventa Lowe Kyiv
The Design & Branding titled THE POWER OF UNITY
was done by Adventa Lowe Kyiv advertising agency for Оболонь in Ukraine. It was released in Aug 2014.
Оболонь: THE POWER OF UNITY
Brand
Media
Released
August 2014
Posted
August 2014
Market
Industry
Agency
Awards:
| Golden Hammer, 2015 | ||
|---|---|---|
| Design | Packaging | Gold |
Credits & Description:
Category Design
Subcategory Packaging
Entrant agency Adventa LOWE
Client Obolon PJSC
Brand Obolon
Product/service beer
Date release 01.08.2014
Advertising agency Adventa LOWE
Associate creative director Aleksei Demin
Art director Liliia Chorna
Art director Alexandr Pletenecki
Account director Iryna Denyak
People were looking for the ways to express their feelings and their support for the Ukraine's unity. Obolon decided to give people a tool to express what they felt. We created two special bottle labels: one yellow and one blue. When the bottles came together, their labels formed the National Flag of Ukraine. Each consumer who came to a sales point to buy a beer ended up taking two bottles instead of one and sharing it.