D&AD Awards, 2016 | ||
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Packaging Design | Structural Packaging Design | Yellow Pencil |
Agency: Leo Burnett Germany
Client: mymuesli
Art Director: Agnieszka Gast
Creative Director: Andreas Laeufer
Creative Director: Julia Rottmann
Designer: Stefan Nauert
Print Producer: Matthias Mueller
Account Manager: Lennart Wittgen
Marketing Manager (Client): Hubertus Bessau
A crate of 12 bottles that look like a box of fresh oranges, due the orange shaped and textured tops. When you take a bottle in your hand and unscrew the top, you are immediately reminded of the pressing and squeezing actions using a citrus press.