OH! Saft Design & Branding THE ORANGE PRESS, 1 by Leo Burnett Frankfurt
The Design & Branding titled THE ORANGE PRESS, 1
was done by Leo Burnett Frankfurt advertising agency for OH! Saft in Germany. It was released in Jul 2015.
OH! Saft: THE ORANGE PRESS, 1
Brand
Media
Released
July 2015
Posted
July 2015
Market
Agency
Designer
Awards:
| Mobius Awards, 2015 | ||
|---|---|---|
| PACKAGE DESIGN | Food & Beverages | MOBIUS |
| PACKAGE DESIGN | Food & Beverages | BEST OF SHOW NOMINEE |
| D&AD Awards, 2016 | ||
| Packaging Design | Structural Packaging Design | Yellow Pencil |
| ADCE Awards 2016 | ||
| Design & Craft | Packaging | Silver |
Credits & Description:
Medium: PACKAGE DESIGN
Entrant: Leo Burnett Frankfurt / Germany
Advertiser: Oh!Saft by Mymuesli GmbH Passau / Germany
Agency: Leo Burnett Frankfurt / Germany
CCO: Andreas Pauli
ECD: Andreas Laeufer
Designer: Stefan Nauert
Senior Art Director: Agnieszka Gast
Director Print Production: Matthias Mueller
Account Director: Lennart Wittgen
A crate of 12 bottles that look like a box of fresh oranges, due the orange shaped and textured tops. When you take a bottle in your hand and unscrew the top, you are immediately reminded of the pressing and squeezing actions using a citrus press.