One Show: Surprising Manners

Credits & Description:

Nomination: Design Lotus
Category: Poster
Sub Category: Poster
Company Entering: Dentsu Inc., Tokyo
Entry Title: Surprising Manners
Brand: One Show 2014 Awards Exhibition In Japan
Advertiser: Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo
Agency: Dentsu Inc., Tokyo
Executive Creative Director: Yuya Furukawa
Creative Director: Yoshihiro Yagi
Copywriter: Haruko Tsutsui
Art Director: Daisuke Hatakeyama
Agency Producer: Yoshiko Tomita
Print Production Company: Creative Power Unit, Tokyo/Dentsu On Demand Graphic Inc., Tokyo
Designer: Haruko Nakatani/Minami Otsuka
Print Producer: Shinya Tamura
Background Overview: Great Creatives Capture Peoples' Hearts And Minds ̶ The Manners Of Capturing Are All Different. Some Are Nurtured By Our Predecessors And Others Break Through With Tradition And Innovate New Ones. The Design Motif Is “Fishing (Methods)”. We Worked On The Total Design For The Exhibition, From Promotional Items To The Exhibition Space. A Gigantic Net Engulfs A Large Group Of Fish; Understanding The Targets’ Behavior And Enticing The Catch. The ‘Gleaming Net’ Is Printed With Pearl-Like Iridescent Ink, Expressing Brilliant Ideas Around The World.