Optimus Design & Branding MOBILE MUSIC PACK by Euro Rscg Lisbon

MOBILE MUSIC PACK
The Design & Branding titled MOBILE MUSIC PACK was done by Euro Rscg Lisbon advertising agency for Optimus in Portugal. It was released in May 2009.
Advertising campaign for Optimus

Optimus: MOBILE MUSIC PACK

Brand
Optimus
Media
Design & Branding
Released
May 2009
Posted
May 2009
Market
Portugal
Industry
Electronic Devices & Home Appliances, Mobile Communications, Business equipment & services, Corporate Image
Agency
Euro Rscg Lisbon

Credits & Description:

Category: Electronics, Computers & Audio-Visual

Advertiser: OPTIMUS

Product/Service: MOBILE NETWORKS

Agency: EURO RSCG DESIGN & ARQUITECTURA

Date of First Appearance: May 2 2009 12:00AM

Entrant Company: EURO RSCG DESIGN & ARQUITECTURA, Lisbon, PORTUGAL

Director / Architect: Carlos Barbosa (Euro RSCG)

Project Manager: Sonia Ferro (Euro RSCG)

Media placement: Pack - Optimus Stores - May 2009



Describe the challenges and key objectives

Development of the joint Optimus + Xutos & Pontapés logo to embody the partnership.
The brand's presence at all Xutos & Pontapés concerts throughout the year.
Exclusive concerts by the group for Optimus customers.



Describe the brief from the client

Development of packaging in the music category.
As part of the 30th anniversary celebrations of Xutos & Pontapés (famous Portuguese rock group), create a packaging solution to commemorate the occasion.
Increasing awareness of the music associated with the product and point of sale.



Describe how you arrived at the final design

Discovering a market opportunity
combining a feature of the mark (music) to the customer's needs.



Give some indication of how successful the outcome was in the market

Consolidation of the association of the Optimus brand with the world of Music.
Mindshare for the brand.