Oslo Bysykkel: Logo for Oslo City Bike, 1

Credits & Description:

Product: Bicycles for rent
Agency: Urban Infrastructure Partner
Client: Urban Infrastructure Partner
Art Director / Designer: Heydays
Agency: Team invitee (in-house)
Project owner: Uip
Design (Ui/Ux): Tight
Development (Android): Zero&Ones
Project owner: Uip
Design Director: Heydays
Description:
The identity is centered around a simple abstraction of a bike, whose main function is to present itself in an attentive but subdued manner. In channels where you interact with the service, the identity opens up. The logo comes to life in a lively character guiding you through the service; It’ll tell you if something is wrong, inform you of slippery roads and give you a high five after an ended ride. Product and brand are one and the same, designed to create a user-friendly experience.