OwenKessel Design & Branding Sticks and Stones by Leo Burnett Johannesburg
The Design & Branding titled Sticks and Stones
was done by Leo Burnett Johannesburg advertising agency for OwenKessel in South Africa. It was released in Dec 2015.
OwenKessel: Sticks and Stones
Brand
Media
Released
December 2015
Posted
December 2015
Market
Agency
Awards:
| Young Guns Awards 2015 | ||
|---|---|---|
| Design - General Graphic Design | Corporate Identity | Silver |
Credits & Description:
Company: OwenKessel
Agency: Leo Burnett
Country: South Africa
Client: Dr. Marie Rosenberg
Talent: Helene Burger, Stephanie Larsen
When people hear ‘sticks and stones’ they immediately finish the sentence with ‘will break your bones’. So it became the perfect name for a doctor who deals with bones every day. However, we altered this rhyme in order to explain the benefit of being one of Dr. Rosenburg’s patients. We used the various bones in the body to create the letters of ‘sticks' because bones are at the centre of everything a chiropractor does.