Paintings In Hospital: PAINTINGS IN HOSPITALS - PROMOTIONAL POSTERS

Credits & Description:

Category: Posters

Advertiser: PAINTINGS IN HOSPITALS

Product/Service: PAINTINGS IN HOSPITALS

Agency: THE PARTNERS

Date of First Appearance: Sep 10 2010

Entrant Company: THE PARTNERS, London, UNITED KINGDOM

Creative Partner: Greg Quinton (The Partners)

Creative Director: Jack Renwick (The Partners)

Senior Designer: Leon Bahrani (The Partners)

Senior Designer: Sam Griffiths (The Partners)

Junior Designer: James Titterton (The Partners)

Photographer: Toby Edwards

Artist: Joshua Scott

Artist: Kate Moross

Artist: Mimi Leung

Medical Consultant: Elin Haf-Davies

Media placement: Posters (X3) - Hospitals, Charity Offices - Oct 2010



Describe the brief from the client

Communicate the important work done by the UK charity Paintings in Hospitals, who improve people’s emotional and physiological experience of healthcare environments through the display of loaned artworks.



Describe the challenges and key objectives

To promote the positive work done by the charity on an emotional level, in often stark circumstances.



Describe how you arrived at the final design

We invited contemporary artists to respond to images of medical artefacts that are symbolic of the uncomfortable and unpleasant experiences commonly associated with healthcare.



The resulting posters communicate how the charity transforms people’s experience of healthcare through the power of art.



Give some indication of how successful the outcome was in the market

Originally intended to be displayed in the charity’s London head office, the posters were so positively received that they were rolled out in hospitals nationwide.