Paramount: PARAMOUNT CHANNEL IDENTITY

Credits & Description:

Advertiser: VIACOM INTERNATIONAL MEDIA NETWORKS
Agency: VIMN MTV WORLD DESIGN STUDIO MILAN
Category: Channel branding or Programme branding
Associate Creative Director: Anna Caregnato (Vimn Mtv World Design Studio/Milan/Italy)
Coordinator: Beatrice Cardile (Vimn Mtv World Design Studio/Milan/Italy)
Art Directors: Carlos Carrasco (Vimn Mtv World Design Studio/Milan/Italy)
Director: Hamet Hamet (Prologue Films)
Art Directors: James Walpole (Vimn Mtv World Design Studio/Milan/Italy)
Executive Producer: Ian Dawson (Prologue Films)
Creative Director: Roberto Bagatti (Vimn Mtv World Design Studio/Milan/Italy)
Music: Stephen Dewey (Prologue Films)
Producer: Annie Chen (Prologue Films)
Producer: Cristina Mazzocca (Vimn Mtv World Design Studio/Milan/Italy)
Senior Designer: Giorgio Schwarz (Vimn Mtv World Design Studio/Milan/Italy)
Music: Greg Jenkins (Prologue Films)

Brief Explanation
The identity expresses the plethora of iconic, unforgettable moments across all genres featured by the Paramount library, with emotions so strong they stay with you long after the credits roll.

Client Brief Or Objective
During its 100th birthday, Paramount Pictures launches Paramount Channel, a global broadcast channel offering the public one of the most prestigious movie libraries available.

Implementation
A key part of the identity is a set of thematic idents conveying the rich brand personality. Each ident aims to get the viewer carried away by an engaging sequence of iconic movie scenes, and to establish a strong relationship with the contents.