Park Avenue: BEER SHAMPOO

Credits & Description:

Advertiser: J K HELENE CURTIS
Agency: PUBLICIS COMMUNICATIONS
Category: Core FMCG
Advertising campaign: BEER SHAMPOO
Asst. Manager: Pranit Thakur (Jk Helene Curtis Ltd.)
Deputy Manager: Vivek Jadhav (Jk Helene Curtis Ltd.)
General Manager: Kishor Deshmukh (Jk Helene Curtis Ltd.)

Client Brief Or Objective
Park Avenue wanted to launch its shampoo with beer in India.

Implementation
We came up with a packaging idea to glorify the fact that the shampoo is made from real beer. We specially designed a shampoo packaging in the shape of a real beer bottle, to communicate the USP of the product.

Brief Explanation
In the already cluttered market of shampoo brands, we were tasked to stand apart with an engaging yet unique packaging idea.

Outcome
Because of our unique packaging idea, people started identifying the product instantly. In a short span of time, dealership inquiries went up by 38%. 52,000 bottles of the beer shampoo were sold in the first month itself.