Dr. Thomas Kessler: HZL - INSTITUTE FOR PATHOLOGY

Credits & Description:

Category: Promotional Item Design

Advertiser: DR. THOMAS KESSLER

Product/Service: HZL PATHALOGICAL INSTITUTE

Agency: DRAFTFCB PARTNERS

Chief Creative Officer: Bernd Fliesser (Draftfcb Partners)

AD: Christoph Schlossnikel (Draftfcb Partners)

Copywriter: Lena Sallmaier (Draftfcb Partners)

Client Consultant: Dominik Stürz (Draftfcb Partners)

Executive Creative Director: Agnes Schwarz (Draftfcb Partners)

Media placement: Business Card - Congress Of Cytology, Vienna 2011 - 4. November 2011



Describe the brief from the client

The HZL Pathological Institute wishes to leave a memorable impression with colleagues and partners at specialist congresses.



Describe the challenges and key objectives

What is the first thing one does at specialist congresses? Exchange business cards. We created a business card for the HZL Pathological Institute, with an unforgettable connection to professional practice.



Describe how you arrived at the final design

Just think of the name tags hanging on the big toes of corpses in cinema films. An impression that ‘hangs on’ – as indeed does the name on the tag.



Give some indication of how successful the outcome was in the market

Enquiries regarding analytic gynaecological-pathalogical tests rose between October and November by 68%.