Pearson: Pearson Brand Identity

Credits & Description:

Entrant: Interbrand, London

Pearson Brand Identity

Credits

Corporate Name of Client: Pearson

Client Account Directors: Emma Carter/Jenny Lodge

Design Company: Interbrand, London

Creative Directors: Ian Styles/Chris Davenport/

Simon Thompson

Design Directors: Ed Bolton/Arielle Breit

Copywriter: Chris Davenport

Graphic Designers: James Holland/David Lismer

Photography Studio: Matt Stuart, London

Photographer: Matt Stuart

Illustration Company: Interbrand, London

Illustrators: David Lismer/James Holland/

Christian Inkpen



Basic description of the project:

Our challenge was to invigorate Pearson and reflect its position as the world’s leading learning company. Pearson believes in “All kinds of learning for all kinds of people. Because wherever learning flourishes, so do people”. We developed an illustration and photography style that captures the breadth and elation of learning. We broadened the color palette and created a highly distinctive, animated, living font. We led a global engagement program with dozens of workshops, a Book of Pearson for all staff and a new online portal capturing the inspiration of learning and teaching every day.