Pernod: Scalpel Publication, 13

Credits & Description:

Client: Pernod Ricard Holding, Alcoholic beverages
Agency: Amsterdam Worldwide
Creative Director: Richard Gorodecky
Account Manager: KaMing Kho
Editor: Stephen Armstrong
Art Director: Jake Noakes
Agency Producer: KaMing Kho
Production Company: BOOXS
Production Company Producer: Joost Widdershoven
Illustrators: Various incl. Katie Scott, Ugo Gattoni
Photographer: Various incl. Cristina de Middel
Typographer(s): Various incl. Norman-Hulzink
Digital Artwork: Various incl. FutureDeluxe
Short explanation
Scalpel brings together twelve thought leaders, or ‘Surgeons’, from the worlds of photography, film, art, technology, music, fashion, design, retail and gastronomy.
Surgeons present a profile of their top five up-and-coming talents who they predict will breakthrough in the next 24 months to inspire creative collaborations between Pernod Ricard and the very best emerging creative talents.
Scalpel is a practical tool. It includes a directory so that the talent featured can be contacted and creative collaborations formed.
The publication is supported by a website, events, workshops and an annual creative excellence award.
Description
Scalpel is a biannual publication created for an exclusive audience of 600 top executives at Pernod Ricard. Its role is to inspire creative collaboration with the best emerging talent in photography, film, art, technology, music, fashion, design, retail and gastronomy.