People For The Ethical Treatment Of Animals (PETA) Design & Branding BACKSTAGE by Y&R Beijing

BACKSTAGE
The Design & Branding titled BACKSTAGE was done by Y&R Beijing advertising agency for subbrand: Peta (brand: People For The Ethical Treatment Of Animals (PETA)) in China. It was released in Jan 2013.
Advertising campaign for People For The Ethical Treatment Of Animals (PETA)

People For The Ethical Treatment Of Animals (PETA): BACKSTAGE

Brand
Peta  (People For The Ethical Treatment Of Animals (PETA))
Media
Design & Branding
Released
January 2013
Posted
January 2013
Market
China
Industry
Charities, Foundations, Volunteers
Agency
Y&R Beijing
Art Director
Ronnie Wu
Copywriter
Kweichee Lam
Copywriter
Nils Andersson
Copywriter
Donghai Liu
Copywriter
Gao Han
Art Director
Jianjun Geng
Designer
Jianjun Geng
Illustrator
Jianjun Geng

Credits & Description:

Advertiser: PETA ASIA PACIFIC
Agency: Y&R BEIJING
Category: Advertising Typography
CD: Donghai Liu (Y & R Beijing)
Copywriter: Donghai Liu (Y & R Beijing)
Copywriter: Gao Han (Y & R Beijing)
Art Director: Nils Andersson (Y & R Shanghai)
CD: Ronnie Wu (Y & R Beijing)
Designer: Jianjun Geng (Y & R Beijing)
Illustrator: Jianjun Geng (Y & R Beijing)
Art Director: Ronnie Wu (Y & R Beijing)
Art Director: Jianjun Geng (Y & R Beijing)
Copywriter: Nils Andersson (Y & R Shanghai)
ECD: Nils Andersson (Y & R Shanghai)