Peugeot: ELECTRIC HORSE

Credits & Description:

Category: Point of Sale

Advertiser: PEUGEOT DEUTSCHLAND

Product/Service: PEUGEOT ION

Agency: EURO RSCG DÜSSELDORF

Date of First Appearance: Dec 28 2009 12:00AM

Entrant Company: EURO RSCG DÜSSELDORF, GERMANY

Chief Creative Officer: Felix Glauner (Euro RSCG Duesseldorf)

Creative Managing Director: Karl Koenig (Euro RSCG Duesseldorf)

Creative Director: Martin Venn (Euro RSCG Duesseldorf)

Art Director: Alexandros Antoniadis (Euro RSCG Duesseldorf)

Illustrator: Siegfried Diersch (Euro RSCG Duesseldorf)

Director Client Services: Guido Koerfer (Euro RSCG Duesseldorf)

Art Buyer: Nicole Arnold (Euro RSCG Duesseldorf)

Agency Producer: Detlef Stuhldreier (Euro RSCG Duesseldorf)

Head of Marketing Communication: Anne Blomeier (Peugeot Deutschland GmbH)

Media placement: Poster - Showroom - 28.12.2009



Describe the challenges and key objectives

Electric powered cars are the future.
Nevertheless people associate just rational items with this technology, but pure driving fun.
So the key objective was to find a visual that emotionalises this issue.



Describe the brief from the client

Create an emotional driven launch campaign for the first 100% electric powered Peugeot.



Describe how you arrived at the final design

Our aim was to create a kind of iconic visual for this new technology.
So we decided to shoot the horse with the electrified hair in a reduced technical surrounding.



Give some indication of how successful the outcome was in the market

The response of the teaser campaign was amazing. Thousands of interested car drivers asked for more information at their local dealer.