PIKSEL: PIKSEL

Credits & Description:

Category: Small Scale Corporate Identity Schemes

Advertiser: PRINTING COMPANY PIKSEL - HOUSE OF DIGITAL PRINT

Product/Service: PRINTING COMPANY

Agency: FUTURA DDB

Date of First Appearance: Feb 5 2010 12:00AM

Entrant Company: FUTURA DDB, Ljubljana, SLOVENIA

Creative Director: Žare Kerin (Futura DDB)

Copywriter: Bojan Jablanovec (Futura DDB)

Graphic Designer: Rene Antolin (Futura DDB)

Media placement: Visiting Card - Distributed To Each Employee - 5.2.2010

Media placement: Envelope - Distributed To Each Employee - 5.2.2010

Media placement: Letter Sheet - Distributed To Each Employee - 5.2.2010



Describe the challenges and key objectives

The question when preparing the drafts was how to show the comparative advantage (small editions and flexibility) of the company on its printing materials.



Describe the brief from the client

To conceive printing materials for the printing company Piksel – House of digital print.



Describe how you arrived at the final design

Different motives were put on the printing materials (envelopes, sheets, visiting cards) to show the company’s comparative advantage. Each employee has its own set of printing materials and different motives are put on each material. The motives symbolise the company’s technological advantage – small editions and flexibility.



Give some indication of how successful the outcome was in the market

The printing materials promote the company's services.