Pinacoteca do Estado de Sao Paulo: Pina_, 13

Credits & Description:

Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Pinacoteca Do Estado De São Paulo
Category: Non-Profit Organizations / Charities / Education / Government
Art Director: Rodrigo Castellari / Marcelo Ribeiro
Creative Director: Rodrigo Castellari / Marcelo Ribeiro
Agency Producer: Jomar Farias / Leandro Ferreira
Executive Creative Director: Fabio Fernandes
Synopsis:
A museum can appear solemn and complicated. But Pinacoteca is a museum that places visitors at the heart of its actions, demystifying the act of appreciating art by guiding visitors in a personal and welcoming manner.
Its identity is simple, lighthearted, friendly and open. It is a tribute to the architecture of the building, a 19th-century project with contemporary touches that celebrate the past and the present. The logo assumes the Pinacoteca’s nickname: Pina.
And the underline symbol highlights what’s important and, like a digital cursor is an invitation of what’s to come.