Pivovarna Kratochwill: KRATOCHWILL LOGO

Credits & Description:

Category: Logo Design

Advertiser: PIVOVARNA KRATOCHWILL

Product/Service: BEER

Agency: FUTURA DDB

Date of First Appearance: Dec 5 2010

Entrant Company: FUTURA DDB, Ljubljana, SLOVENIA

Project Manager: Ana Por (Futura DDB)

Creative Director/Art Director/Design: Žare Kerin (Futura DDB)

Media placement: Dishmates - Kratochwill Restaurants - 5 December 2010

Media placement: Coasters - Kratochwill Restaurants - 5 December 2010

Media placement: Specific Bottle Shape - Kratochwill Restaurants - 5 December 2010

Media placement: The Label - On The Bottles - 5 December 2010



Describe the brief from the client

They wanted to introduce Kratochwill beer in champagne bottles and design a new logo.



Describe the challenges and key objectives

Our main objective was to make something different that would satisfy our client and the ambience of his restaurants/pubs.



Describe how you arrived at the final design

The design combines the beer, the name and the authenticity of Kratochwill.



Give some indication of how successful the outcome was in the market

We believe that the action was successful, the satisfaction of our client was enormous. Our client said that the visitors were pleasantly surprised with the new look.