Pizza Hut: FAST BOX

Credits & Description:

Category: Point of Sale

Advertiser: PIZZA HUT

Product/Service: DELIVERY

Agency: OGILVY PERU

Chief Creative Officer: Aldo Canchaya (Ogilvy Perú)

Copywriter: Renzo Viacava (Ogilvy Perú)

Art Director: Daniel Morales (Ogilvy Perú)

Account Supervisor: Cecilia Herrera (Ogilvy Perú)

Chairman: Oscar Vidaurreta (Ogilvy Perú)

Media placement: Delivery pizza box - Delivery - February 2012

Media placement: T-Shirt - Lima Bars - February 2012



Describe the brief from the client

Show that we are the fastest in delivery using the new box designing for pizzas as part of a campaign for a new delivery platform launch.



Describe the challenges and key objectives

All fast food delivery brings food within 30 minutes. Pizza Hut does it in 20, or it's free.



Describe how you arrived at the final design

We transformed 60,000 pizza boxes into a new advertising media. Through the new design, words and graphics on top of the box are in moving position as if they were exposed to high speed. At the moment of receiving the pizza client sees this change next to the message: 'The Fastest Delivery'.



Give some indication of how successful the outcome was in the market

- Delivery increased 30%

- Pizza Hut Delivery was associated to the fastest delivery service