Planque: Fabric Swatches Calendar, 3

Credits & Description:

Corporate Name of Client: Planque
Creative Director: Yumiko Yasuda
Copywriter: Yuichi Muto
Art Director: Yumiko Yasuda
Design Company: ayrcreative Ltd., Tokyo
Designers: Yumiko Yasuda/Ai Miyoshi
Graphic Designer: Yumiko Yasuda
Concept/Cultural Reference:
We created a made-to-order calendar for the made-to-order tailor shop. 365 days are different fabric swatches, and each single date is printed with silk screen. You can enjoy choosing fabrics for your made-to-order clothes while checking the calendar. Month by month, you can feel a sense of the season from fabric swatches. For example, suit fabrics are chosen for March because it is the time of finding employment in Japan. The floral prints are for the season of the flower, May. The polka dots are for the rainy season, June. The Christmas color fabrics are for December.