Polo Design & Branding Polo, 1 by Taxi Studio
The Design & Branding titled Polo, 1
was done by Taxi Studio advertising agency for subbrand: Polo Mints (brand: Polo) in United Kingdom. It was released in Jul 2016.
Polo: Polo, 1
Brand
Media
Released
July 2016
Posted
July 2016
Market
Industry
Agency
Awards:
| Roses Creative Awards 2017 | ||
|---|---|---|
| Design | Packaging | Gold |
Credits & Description:
Agency: Taxi Studio Ltd
Client: Polo
Synopsis:
POLO needed to regain relevance with a younger audience without alienating older brand loyalists.
We transformed them into a Modern British Classic with designs that strengthened their core equities, worked seamlessly beyond pack and navigated their product range. POLO finally had a brand that resonated with the British, young and old alike.