Ray-ban: app_celebrate_every_victory/

Credits & Description:

Client—Ray-Ban (Luxottica)
Global Director of Social Media and Digital Innovation—Nathan Gray
Agency—Gents
Account Director—Leen Van der Mijnsbrugge
Creative Director—Tim Helsen
Concept—Tim Helsen
Digital Designer—Thomas Heylen
Print Designer—Martijn Leenaers
Developer—Thomas Heylen
On 23 October, the Rewind x Ray-Ban app concept is awarded with a FWA Mobile Of The Day. FWA is an industry recognised award program showcasing projects which use cutting edge technology, together with inspirational ideas, that lead the way for future generations. The Rewind x Ray-Ban app concept squeezes the best of new and old school technology into one ear-pleasing app.
Gents launched the app concept last year to promote the Ray-Ban summer collection. This collection included sunglasses with iconic materials such as velvet, denim, leather, titanium, aluminum, flash lenses, camouflage and steel. Gents made these textures tangible, audible and shareable by creating 8 unique mixtape designs. The mix-tapes were spread on festivals, in print ads and the Ray-Ban flagship stores. This season Gents made 7 new mixtape designs that were spread across the globe as part of Ray-Ban’s #Campaign4Change.