Red Cross: THE HEALING CARD

Credits & Description:

Advertiser: INDIAN RED CROSS SOCIETY
Agency: McCANN WORLDGROUP INDIA
Category: Retail Stores, Restaurants & Fast Food Outlets
Regional Creative Director: Anil Thomas (Mc Cann)
Art Director/Designer: Neel Roy (Mc Cann)
Writer/Designer: Vinod Lal Heera Eshwer (Mc Cann)
Creative Director: Vinod Lal Heera Eshwer (Mc Cann)
Creative Director: Neel Roy (Mc Cann)

Implementation
An actual, usable band-aid was repackaged into a calling card. This communicated the values of the Red Cross Society in a simple, tangible and memorable manner.

Outcome
The doctors and volunteers of the Red Cross Society are better equipped to handle even the smallest of medical emergencies. Their first point of communication also doubles up as first aid. Not a single card is discarded. Even after the band-aid has been used, the contact details remain and remind the recipient about how the Red Cross Society heals.

Brief Explanation
The card had to be everything that the Red Cross Society stood for- healing, helpful and caring. If healing is the calling of the Red Cross Volunteers, it should be their calling card too.

Client Brief Or Objective
Design a calling card for the volunteers and doctors of the Red Cross Society.