Red-logistics: RED-LOGISTICS

Credits & Description:

Category: Posters

Advertiser: RED-LOGISTICS

Product/Service: REMOVAL COMPANY

Agency: FP7/RUH

Date of First Appearance: Oct 26 2010

Entrant Company: FP7/RUH, Riyadh, SAUDI ARABIA

Executive Creative Director: Ahmad Beck (FP7)

Art Director: Ramero (FP7)

Photography: Steve Kozman (Steve Kozman)

Art Director: Ahmad Beck (FP7)

Media placement: Poster - Mall, Building... - 26/10/2010



Describe the brief from the client

The client wanted to introduce themselves as a relocation company. They wanted to show and explain how easy relocation can be done with Red Logistics; because as know relocation is a stressful idea by itself and people have a lot of worries during this process, and in KSA there are a lot of expats and citizens who relocate and feel stressed during this process.

So we needed to show how easy relocation can be with Red Logistics in an unconventional way.



Describe the challenges and key objectives

The key objectives of this campaign were to introduce Red Logistics and their easy and safe mechanism of relocation.

We needed to communicate the above with an unconventional yet simple way, and here was the challenge.

So the idea came from the relocation box itself. We were able to create a poster, explaining the concept of relocation in a very simple creative way.



Describe how you arrived at the final design

We’ve created a sample box which represents Red Logistics’ concept of packing and moving entities (houses, offices…) in an easy & secure mechanism.



This is similar to the real shipping box when the entity is packed.



A sticker with the words “Pack it as is” is placed on the box and written on it ‘Tear from here’.



When you tear the sticker, the box is opened; it'll become stretched in a landscape position, where you see a top view of the entity being furnished after the unpacking stage and a tag written on it “Move it as is” is placed.



Give some indication of how successful the outcome was in the market

We covered most of the compounds, malls and offices to gain from our target as much as we can.



The client liked the idea because the box(poster) is relevant and close to their real box, and because it shows how easy the relocation process can be.



We were able to increase the awareness about Red Logistics, who they are, what they do and how.

They received a lot of calls and the demand of the shipping services increased by 40% in the second quarter as well as a 33% increase of people visiting the website.

But most important was that people know how relocation can be easy with Red Logistics, as easy as this box.