Renault: The Dream Cradle [image]

Credits & Description:

Title: The Dream Cradle
Agency: Publicis Buenos Aires, Publicis Italy
Brand: Renault
Country: France
Entrant Company: Publicis Conseil, Paris
Advertising Agency: Publicis Buenos Aires / Publicis Italy, Milan
Media Agency: Omd, Milan
Pr Agency: Msl Group, Milan
Production Company: Landia, Buenos Aires / Filmmaster , Milan
Entrant Company: Publicis Conseil (Publicis Conseil)
Idea Creation: Publicis Italy (Publicis Italy)
Idea Creation: Publicis Argentina (Publicis Argentina)
Creative Director: Bruno Bertelli, Cristiana Boccassini, Francesco Martini, Alessandro Izzillo (Publicis Italy)
Digital Creative Director: Massimo Guerci (Publicis Italy)
Associate Creative Director: Eddy Guimaraes, Emanuele Viora (Publicis Italy)
Client Service Team: Daniele Di Maio, Ilaria Lorenzetti, Benedetta Virga, Patrick Lara, Charlotte Baudry, Adrien Dumont, Ivan Pinzó (Publicis Italy, Publicis Conseil, Publicis Argentine)
Strategic Planner: Bela Ziemann (Publicis Italy)
Agency Producers: Giulia Atzori, Sebastian Taruella (Publicis Italy, Publicis Argentina)
Executive Creative Director: Fabio Mazía (Publicis Argentina)
Creative Directors: Ignacio Jardon, Paula Kozub (Publicis Argentina)
Worldwide Creative Director Renault & Ecs: Marcelo Vergara (Publicis Conseil)
Advertising And Digital Marketing Manager: Juan Marcelo De Carlo (Renault Latin Amercia)
Advertising And Media Coordinator: Noel Castillo (Renault Latin America)
Digital Marketing And Crm Coordinator: Eugenia Guerra (Renault Latin Amercia)
Marketing Director: Eric Pasquier (Renault Latin Amercia)
Vp, Global Brand Strategy And Marketing Communications: Bastien Schupp (Renault Corporate)
Content & Media Director - Content & Media Director: Carine Gailliez (Renault Corporate)
Brand Advertising Manager: Giovanni Costa (Renault Corporate)
Project Manager: Mathilde Chaise (Renault Corporate)
Advertising And Crm Executive: Enrica Bellomo, Elisabeth Leriche (Renault Italia)
General Manager, Senior Account: Alessandro Paoletti, Simona Vitale (Publicis Consultants Italia)
Client Account Team: Giusi Viani, Paola Salmoiraghi, Emanuela Rotoli (Msl Group Italia)
Media Account Team: Francesco Blini, Federica Melani, Silvia Pini, Fabio Belfiori, Corrado Gallo (Omd Italy)
Directors: Davide Gentile, Shannon Agustin Carbonere (Filmmaster/Landia)
Dops: Luca Costantini, Fabio Casati (Filmmaster)
Executive Producers: Lorenzo Cefis, Nicole Lord, Adrian D´Amario, Diego Dutil (Filmmaster/Landia)
Editors: Stuart Greenwald, Alice Baragetti, Fabrizio Squeo (Filmmaster)
Sound Design/Music: General Jingles, Papa Music (Filmmaster/Landia)
Production Companies: Filmmaster, Landia (Filmmaster, Landia)
Synopsis:
During Milan Design Week, Renault and Chicco displayed The Dream Cradle for the first time in a Showroom. People could have a close look at the product and fill the online form on dreamcradle.it to receive information about the pre-order.