Ubrew Design & Branding Responsibility [image], 5 by McCann Milan

Responsibility [image], 5
The Design & Branding titled Responsibility [image], 5 was done by McCann Milan advertising agency for subbrand: Responsibly (brand: Ubrew) in Italy. It was released in May 2017.
Advertising campaign: Drink Responsibly

Ubrew: Responsibility [image], 5

Brand
Responsibly  (Ubrew)
Media
Design & Branding
Released
May 2017
Posted
May 2017
Market
Italy
Industry
Beers and Ciders
Agency
McCann Milan
Chief Creative Officer
Alessandro Sabini
Art Director
Eoin Sherry
Production Agency
Craft
Director
Sam Gunn

Credits & Description:

Category: Alcoholic Drinks
Media: Integrated
Brand: UBREW
Agency: McCann
Geo: Italy
Advertising Agency: MRM//McCann, Italy
Chief Creative Officer: Alessandro Sabini
Art Director: Eoin Sherry
Digital Client Group Director: Davide Gonzato
Digital Project Manager: Marina Guarino
Agency Producer: Michele Virgilio
Head of Integrated Production: Sergio Lopez
Producer: Cher Brighton
Director: Sam White
Editor: Francis Harris
Production Company: Craft
Published: May 2017
Description: UBREW, a small craft brewery from London, cleverly fights competition by naming their new low alcohol beer “Responsibly." The best part about the new beer is the way is taking advantage of the much-advertised message “Drink Responsibly."