| D&AD 2017 | ||
|---|---|---|
| Branding | Campaign Branding & Identity | Graphite Pencil |
| Clio Awards 2017 | ||
| Integrated Campaign | Public Service | Bronze |
Agency: lg2
Client: Rethink Breast Cancer
Designer: Élise Cropsal
Art Director: Zachary Bautista
Copywriter: Ariel Riske
Creative Director: Chris Hirsch
Creative Director: Nellie Kim
Creative Director: Claude Auchu
Account Handler: Krista Findlay
Account Handler: Antoine Levasseur
Account Handler: Taylor Johnston
Description:
For years, campaigns have spoken to women about the prevention and detection of breast cancer. But what do you say to a woman who has just been diagnosed? Introducing Give-A-Care: The first line of products for women with breast cancer, that actually understands women with breast cancer. So much more than just a product line, each product is named in a bold way that helps bridge the communication gap between her supporters while improving her quality of life.