Rip Curl: RIP CURL MIRAGE

Credits & Description:

Category: Online Digital Design

Advertiser: RIP CIRL

Product/Service: RIP CURL MIRAGE

Agency: R/GA

Agency: R/GA

Producer: Alice Tay (R/GA)

Quality Assurance Engineer: Andrei Brebulet (R/GA)

Operating Systems Developer: Angela Chng (R/GA)

Operating Systems Developer: Arnel Aguinaldo (R/GA)

Art Director: Danny Limanseta (R/GA)

Visual Designer: Dominic Tang (R/GA)

Copywriter: Joe Hawkins (R/GA)

Open Standards Developer: Kien Wai E (R/GA)

Creative Director: Mark Kozlowski (R/GA)

Senior Experience Strategist: Michael Lewis (R/GA)

Senior Technology Director: Ronnie Liew (R/GA)

Media placement: Website - Online - 2 November 2011



Describe the brief from the client

To promote world’s most technically advanced board short - Mirage - Rip Curl came to us to create an equally forward-thinking online experience.



Describe the challenges and key objectives

The main objective was to capture the culture and thrill of surfing.



Describe how you arrived at the final design

The resulting site immerses guests in perfect moments, where all the conditions come together for a fleeting second. We took GoPro camera rigs to the open water and captured the Rip Curl riders catching perfect waves. Time-slice video technology stitched together different angles of the action. After seeing the shorts in and out of the water, guests can purchase a pair of their own.



Give some indication of how successful the outcome was in the market

With the Mirage site, Rip Curl saw a 5x increase in online board short sales from the previous years.